Marketing by Video
Online video marketing is one of the hottest forms of internet viral marketing. Anyone serious about internet marketing should pay attention. It provides an unprecedented opportunity to provide great content and get ranked on the first page of Google with incredible speed.
The best part is you don’t need -
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a website,
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blog site,
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memberships at Facebook, MySpace or Twitter.
And the cost is so low television, newspaper and other print media execs are hoping it will go away. And if it doesn’t should they embrace it or condemn it? In the virtual world of virtually anything this web 2.0 business tool is virtually F.R.E.E!
You could compare video marketing to a television commercial but that would be a fatal mistake.
Firstly, online video marketing is far more effective because of the low costs to produce, transmit and potentially greater audience reach.
Delivery costs are negligible since you’re not paying television stations for air time or print media for space. You can take as long as you like as often as you like to show the world your products, services and ideas and give out all your contact details or just the bare essentials which is great for offline businesses and better for ideas with nowhere to live.
Suddenly, everyone can reach a social network audience but can get them to listen?
Many argue that television commercials capture audiences even if it’s only as they stroll past into the kitchen to make coffee, put on the dryer or change channels. The same people staunchly believe in the subliminal ’something must stick’ syndrome. But even this theory is losing ground as next generation technologies skip or take out television ads making the impossible possible; no boring ads and strangling advertising revenues.
Truthfully, video marketing has an equally challenging hit and miss risk factor. Because people are constantly hunting for good quality content, delivered in interesting ways. They will happily leave your video without hesistantion unless you can convince them to stay.
Master and deliver to your audience and before you know it you’ll have an uncontrollable marketing virus on your hands and an audience that will look, listen and salivate for more.
Marketing by video has been around for a while. In terms of positioning marketing it is one of the most effective web 2.0 marketing tools available for return on investment, audience reach and an efficient way to establish a public online body of work; whether you are a small business, an artist, a corporate, television producer, musuem or interrior designer. Internet video is a highly effective business internet marketing solution.
Once you learn how to apply internet marketing by video you can create videos to support any marketing strategies already in play, make announcements, educate or entertain your audience. You can convert audiences from prospects to customers or keep in touch with your existing customers on a regular basis.
Some internet marketers scoff at video marketing effectiveness believing search engine optimization or article writing as a better use of resources. Wrong! No one’s suggesting that marketers throw out all their tools and only use internet video for all their branding or marketing. Everything contributes to a total marketing solution. But as far as marketing tools go, videos connect to peope like television or film; movement and emotion. And it’s hard to compete with that.
And compared to creating thirty second television commercials, videos are just simpler and less expensive to construct. You can make a video in just a few minutes or a few hours. Look at the video below to see the kind of audience numbers you can expect from using directories apart from Youtube to send your video to. It not only lists companies providing these services but also other services they provide such as converting your video into a pod cast for listeners. Of course, these numbers can be leveraged according to the size of your audience, customer base and resouces. But its the concept that’s important. Get that and leverage away.
But the greatest opporunty for anyone interested in positioning their opinion, product or business is that there’s a warmed up global audience on the ready to speed through content and sink their teeth into the next big thing; the quirkier the better and it’s all so convenient because it comes out of the same box as a lot of other content.
Online video marketing gives you a world wide opportunity to bore your prospects or excite them into laughter, shock or action. The choice is yours; social media video marketing is here to stay.
High level visibility of video marketing should not be ignored. It can change your bottom line in an instant and it’s legal. You can show your videos in one place like your blog or website or upload them to as many video sharing sites or get them bookmarked on social sites for backlinks to your site with more free traffic. Either way, don’t miss it.
Come back for more traffic tips by submitting your name and email details and get on the emailing list. For a total overview of Web 2.0 marketing strategies, including video, go to Web 2.o Traffic Demolisher to dominate your market.
See you soon
Christine McVeigh
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